The Shoals Hotel, the Florence Conference Center & Spa and the Robert Jones Golf Trail, completed in late Spring 2005, is perfect for both the business and leisure traveler looking to get away, and for the meeting planner looking to make an impression. Located in the northwest corner of Alabama along the beautiful Tennessee River Valley in Florence, The Shoals and the Florence Conference Center promises to provide a unique environment of elegance and comfort, with an unmistakable touch of Southern hospitality. Florence Conference Center offers 12 different meeting rooms with over 20,000 sq. ft. of meeting space.