For more than 42 years, Virginia is for Lovers has been the official tourism slogan and logo for the state of Virginia, representing the state’s rich history, culture, and beauty. Today, Virginia is for Lovers represents love, pure and simple. Families, couples and friends return to places that are special to them year after year, whether it’s a fun resort, a beach house, campground or mountain cabin. Virginia offers vacation experiences that allow families and friends to reconnect and spend time enjoying activities they love because, in Virginia, love is at the heart of every vacation.

Salty breezes of Virginia’s sparkling Atlantic beaches invigorate you like a brilliant sunrise. The piedmont region rolls like lush green waves broken by scenic rivers and streams and carries you on country back roads that will become part of your permanent road map. The Blue Ridge Mountains lift your soul as they rise above the mist of the Shenandoah Valley while down in the Southwest Virginia Appalachians the pluck of banjo and dulcimer echo the songs of your own heartstrings.

Savor a fine meal at a five-star restaurant or quaint small-town diner. Walkthrough the vineyard and enjoy a tasting at one of Virginia’s nearly 190 wineries. Make your way through a quaint shopping district or stroll along the streets of a small town that will become your new home away from home. Relax and luxuriate and a legendary country inn or breathtaking spa.

Step onto a Virginia Civil War battlefield and or walk down Colonial Williamsburg’s Duke of Gloucester Street and imagine yourself there on the eve of the American Revolution. Visit Richmond’s Jackson Ward and learn about the woman who started with a vision for her neighborhood and became the first female bank president in America.

Paddle kayak through the reeds of the Chesapeake shoreline or ride a horse along a Blue Ridge mountain trail. Focus your binoculars on a pileated woodpecker or play a round of 18 on a lush and scenic.